Founded in 2017, Willem aims to bridge the gap between high-end storytelling and classic approachable men’s garments. Each season is seen through the lens of a significant cultural person, place, or event where timeless pieces of clothing are seen in a new light. Willem treats each collection as a different chapter in a textbook of historical American Culture. The brand stands by quality clothing only producing garments in some of the best factories around that world so that each piece will stand the text of time in both a literal and figurative way.
Willem’s founder, Sean McDonagh, attended Harvard University, studying History and Visual Environmental Studies. Prior to starting Willem, McDonagh pursued his love for footwear joining the Brooklyn based GREATS in its early stages lending a hand in both the design and merchandising side of the brand as well as some operational duties. Learning under designer Salehe Bembury, formerly Yeezy and currently of Versace, McDonagh wanted to tell a full story from head to toe based on his experiences and his interests. His mission was simple, make the great clothes with the best possible fabrics and fit while injecting subtle details that keep each season unique.